旺旺创始人蔡衍明最近写了一封内部信，把这家老牌食品公司推到聚光灯下。他在信中把2026财年第一季度的业绩失速称为“重大经营危机”，并批评公司过去近30年只靠几款经典产品过日子，一直没有创新。2025财年，旺旺收入244亿元，增长3.8%，创历史新高，但利润却下降11.5%，只有38.37亿元。8月15日，“旺旺最大的对手竟是糖”登上热搜，很多网友希望旺仔牛奶等产品降低糖分。蔡衍明还在信中指出，与经销商的合作方式没有跟上时代，导致客户流失。2025财年，传统批发和现代渠道仍占旺旺营收近七成，但已连续两年下降。新兴渠道，比如零食量贩店和即时零售，虽然已经占到总收益的15%，但来得太晚，无法跟上渠道变化的速度。对比之下，盐津铺子和卫龙这两家企业，在2022年零食量贩店从1.3万家迅速扩张到4万家时，几乎第一时间就选择了拥抱。旺旺需要加快改革，才能重新变“旺”。
旺旺如何重新变“旺”？
HSK 5경제중급虎嗅
382 자~3분HSK 등급: HSK 5
재생 버튼
병음
듣기 연습
1/9[A][B]로 반복 범위 설정
관련 어휘
危机wēijī
crisis创新chuàngxīn
innovation渠道qúdào
channel业绩yèjì
performance利润lìrùn
profit下滑xiàhuá
decline拥抱yōngbào
embrace转型zhuǎnxíng
transformation문법 포인트
把 + 宾语 + 动词 + 结果/趋向补语HSK 5
把字句用于强调动作对宾语产生的影响或结果，将宾语提前到动词之前，使句子重点落在动作的结果上。
The '把' construction is used to emphasize the effect or result of an action on its object. The object is placed before the verb, shifting focus to the outcome of the action.
예문 (2)
旺旺创始人蔡衍明最近写了一封内部信，把这家老牌食品公司推到聚光灯下。
Wàngwàng chuàngshǐrén Cài Yǎnmíng zuìjìn xiě le yī fēng nèibù xìn, bǎ zhè jiā lǎopái shípǐn gōngsī tuī dào jùguāngdēng xià.
Wangwang founder Cai Yanming recently wrote an internal letter that pushed this established food company into the spotlight.
他在信中把2026财年第一季度的业绩失速称为'重大经营危机'。
Tā zài xìn zhōng bǎ 2026 cáinián dì yī jìdù de yèjì shīsù chēng wéi 'zhòngdà jīngyíng wēijī'.
In the letter, he called the performance slowdown in the first quarter of fiscal year 2026 a 'major operational crisis'.
连……都/也……HSK 5
连……都/也……用于强调某种极端情况，表示'即使是……也……'，突出某事物出乎意料或程度之深。
'连……都/也……' is used to emphasize an extreme or unexpected situation, meaning 'even...also...', highlighting that something surprising or extreme is true.
예문 (2)
8月15日，'旺旺最大的对手竟是糖'登上热搜，很多网友希望旺仔牛奶等产品降低糖分。
8 yuè 15 rì, 'Wàngwàng zuìdà de duìshǒu jìng shì táng' dēng shàng rèsōu, hěn duō wǎngyǒu xīwàng Wàngzǎi niúnǎi děng chǎnpǐn jiàngdī tángfèn.
On August 15, 'Wangwang's biggest rival is actually sugar' topped the trending list, and many netizens hoped products like Wangzai milk would reduce their sugar content.
新兴渠道虽然已经占到总收益的15%，但来得太晚，连跟上渠道变化的速度都做不到。
Xīnxīng qúdào suīrán yǐjīng zhàn dào zǒng shōuyì de 15%, dàn lái de tài wǎn, lián gēn shàng qúdào biànhuà de sùdù dōu zuò bù dào.
Although new channels have already accounted for 15% of total revenue, they came too late to even keep up with the pace of channel changes.
虽然……但（是）……HSK 5
虽然……但……表示让步关系，先承认一个事实，再引出与之相对或转折的情况，前后分句意思形成对比。
'虽然……但……' expresses a concessive relationship: it first acknowledges a fact, then introduces a contrasting or turning point, creating a contrast between the two clauses.
예문 (2)
2025财年，旺旺收入244亿元，增长3.8%，创历史新高，但利润却下降11.5%，只有38.37亿元。
2025 cáinián, Wàngwàng shōurù 244 yì yuán, zēngzhǎng 3.8%, chuàng lìshǐ xīngāo, dàn lìrùn què xiàjiàng 11.5%, zhǐyǒu 38.37 yì yuán.
In fiscal year 2025, Wangwang's revenue was 24.4 billion yuan, up 3.8% and hitting a record high, but profits dropped 11.5% to only 3.837 billion yuan.
新兴渠道，比如零食量贩店和即时零售，虽然已经占到总收益的15%，但来得太晚，无法跟上渠道变化的速度。
Xīnxīng qúdào, bǐrú língshí liàngfàn diàn hé jíshí língshòu, suīrán yǐjīng zhàn dào zǒng shōuyì de 15%, dàn lái de tài wǎn, wúfǎ gēn shàng qúdào biànhuà de sùdù.
New channels, such as snack discount stores and instant retail, although already accounting for 15% of total revenue, came too late to keep up with the pace of channel changes.
以……为……HSK 5
以……为……表示'把……当作……'或'以……作为……'，用于说明依据、标准或态度，是较为正式的书面表达。
'以……为……' means 'to take...as...' or 'to regard...as...', used to express a basis, standard, or attitude. It is a more formal written expression.
예문 (2)
他在信中把2026财年第一季度的业绩失速称为'重大经营危机'，以业绩失速为重大经营危机。
Tā zài xìn zhōng bǎ 2026 cáinián dì yī jìdù de yèjì shīsù chēng wéi 'zhòngdà jīngyíng wēijī', yǐ yèjì shīsù wéi zhòngdà jīngyíng wēijī.
In the letter, he called the performance slowdown in the first quarter of fiscal year 2026 a 'major operational crisis', regarding the performance slowdown as a major operational crisis.
公司过去近30年只靠几款经典产品过日子，以经典产品为全部依靠。
Gōngsī guòqù jìn 30 nián zhǐ kào jǐ kuǎn jīngdiǎn chǎnpǐn guò rìzi, yǐ jīngdiǎn chǎnpǐn wéi quánbù yīkào.
For nearly 30 years, the company relied solely on a few classic products to survive, taking classic products as its only support.
독해 문제(0/4)
문제 1/40%
1.蔡衍明在内部信中称2026财年第一季度的业绩失速为什么？
2.2025财年旺旺的利润变化是什么？
3.关于糖分问题，网友希望旺旺怎么做？
4.旺旺的新兴渠道占集团总收益的比例是多少？