不烧心

Definisi

• Internet meme: A wave of short-drama and AI-anime clips on Bilibili features stall owners who 'keep the rules and never cut corners.' Their catchphrase 'a bit pricey, but it doesn't burn your heart' went viral, spawning memes like 'the whole net has entered the no-burn-heart era.' Usage: 'Bu shao xin' (doesn't burn the heart) means something is made honestly and won't let you down. It is attached to food or products, e.g. 'a bit pricey, but it doesn't burn your heart,' to say they are reliable and worth it. (10-07)